Arizona Malls Are Helping Small Businesses Thrive With Pop-Ups

Pop-Up Shops Are Popping Off — and Arizona Malls Are Leading the Way

Gone are the days when malls were just about big-box brands. Today, Arizona shopping centers are opening their doors — and floors — to small businesses and local makers through creative pop-up programs, vendor markets, and flexible leasing opportunities.

It’s a win-win: small brands get exposure and foot traffic, while malls bring in fresh experiences for shoppers.

So, how exactly are Arizona malls supporting small retail businesses?

Let’s take a look.

1. Pop-Up Programs That Reduce the Risk

Many malls in Phoenix, Chandler, Scottsdale, and beyond are offering short-term leases or even weekend-only spaces that make it easier for entrepreneurs to test the waters.

No long-term commitments — perfect for new brands

Lower upfront costs compared to traditional retail leases

Access to built-in mall foot traffic without needing a storefront

Malls like Scottsdale Fashion Square and Chandler Fashion Center have partnered with programs that specialize in launching local brands inside major shopping spaces.

2. Holiday Markets and Seasonal Vendor Events

During peak shopping seasons (think: holidays, Mother’s Day, or back-to-school), Arizona malls often host pop-up markets inside the mall or on their outdoor promenades.

Local artisans and crafters get to sell their goods

Shoppers enjoy something new each visit

Small businesses benefit from exposure to thousands of people

Keep an eye out for events like the Tempe Marketplace Holiday Market or SanTan Village's Makers Fair.

3. Collaborative Marketing and Exposure

Arizona malls are using their marketing muscle to help local vendors shine.

Featuring pop-ups in mall newsletters and social media

Including small shops in mall-wide promotions

Offering vendors access to mall signage and directories

This kind of exposure is nearly impossible to get as a small business — and it can lead to major growth.

4. Incubator Spaces and Rotating Vendor Hubs

Some malls are now creating dedicated pop-up zones — spaces reserved for rotating local vendors. These “micro-retail hubs” let multiple businesses share space and lower costs.

Rotating vendors keep the space fresh

Encourages repeat visits from shoppers

Gives small brands a chance to network and grow

Arizona Mills and Arrowhead Towne Center are great examples of this model in action.

5. Events That Bring the Community Together

Malls are no longer just about shopping — they’re about experiences. That’s why many are hosting workshops, pop-up demos, and maker events to attract crowds and give local businesses a platform.

From DIY candle-making booths to live painting sessions, these events help small creators connect with audiences face-to-face — and build loyal customer bases in the process.

Why This Matters for Arizona's Small Business Scene

Supporting small retail pop-ups does more than just fill empty mall spaces — it strengthens the local economy, keeps money in the community, and fosters innovation.

For shoppers, it’s a chance to:

Discover new and unique products

Support real people and families

Enjoy a shopping experience that feels more local and personal