How to Get Local Press Coverage for Your Arizona Business

Why Local Press Matters More Than You Think

If you’re running a small business in Arizona, getting featured in local press could be a game-changer. It not only boosts your credibility but also brings in new customers who trust local sources. From community newspapers to regional TV spots, local media helps you become a known name in your town.

So, how do you actually get that spotlight?

Step 1 – Find Your Story

Journalists want stories, not ads. What makes your business special?

Are you launching a new service? Hosting a local event? Supporting a community cause? Maybe you’re celebrating a business milestone. Frame it like a story worth sharing and make it interesting.

Step 2 – Write a Simple Press Release

A press release is your introduction to the media. Keep it short, clear, and focused.

Include:

A catchy headline

The “who, what, when, where, why”

A quote from you (the owner)

Contact info

Don’t overcomplicate it. Think of it as a friendly letter to the media explaining why your news matters to the community.

Step 3 – Build a Local Media List

Collect email addresses for local newspapers, magazines, radio stations, and online news platforms in Arizona.

Start with:

Your city’s newspaper (like the Arizona Republic, East Valley Tribune)

Local TV channels

Neighborhood magazines or blogs

Pro tip: Always check their submission guidelines—some prefer a press release, others like a short pitch email.

Step 4 – Make Your Pitch Personal

Don’t send a mass email to everyone. Personalize your message.

Mention the journalist’s name, compliment a recent article, and explain why your story is a good fit for their audience. A friendly and respectful tone goes a long way.

Step 5 – Leverage Local Events and Holidays

Tie your story to local happenings. Is your bakery doing something for Arizona Statehood Day? Is your salon offering back-to-school haircuts? Timing your press outreach around relevant events makes your pitch more newsworthy.

Step 6 – Be Available and Helpful

If a journalist replies, respond quickly. Offer quotes, photos, or interviews if needed. Make their job easier and they’ll be more likely to work with you again in the future.

Step 7 – Share the Coverage Like Crazy

Once your story goes live, share it on social media, email it to customers, and link it on your website. This not only shows appreciation to the media outlet but also builds more trust with your audience.

Bonus Tip – Celebrate Every Win

Even a small mention in a community blog counts. Local press often gets shared more than you’d expect and can lead to bigger opportunities later.