How to Price Your Home Right When Selling in Phoenix

Master the Art of Pricing Your Home in Phoenix

Thinking about selling your home in Phoenix? Setting the right price from the start can make all the difference. Price it too high and your home might sit on the market for weeks. Too low, and you could miss out on thousands of dollars.

Let’s break down how to find that just right price for your home.

Understand the Phoenix Market First

Before setting any number, take a look at what’s happening in your neighborhood.

Are homes selling quickly?

What are similar homes (same size, age, and features) selling for?

Are prices trending up or slowing down?

This is where a Comparative Market Analysis (CMA) comes in. A real estate agent can pull data on recent sales nearby and give you a realistic range of what your home could fetch.

Know What Affects Your Home’s Value

Here’s what buyers care about most when deciding if your home is worth the price:

Location: Homes near top schools, parks, or popular spots usually sell for more.

Condition: A well-maintained home gets higher offers than one needing work.

Upgrades: Modern kitchens, bathrooms, or solar panels can bump up value.

Square Footage: Bigger usually means more valuable—if it’s usable space.

Curb Appeal: First impressions matter. A tidy lawn and fresh paint go a long way.

Don’t Get Emotionally Attached to the Price

It’s easy to feel like your home is worth more because of the memories you've made. But buyers won’t pay for your nostalgia—they pay for value and features.

Try to think like a buyer. Would you pay that price for your home if you didn’t own it?

Set a Competitive Price, Not a Dream Price

Homes priced right from day one:

Get more showings

Receive more offers

Sell faster (and often at or above asking price)

Ask your agent for advice based on current trends and their local expertise. Pricing high to “see what happens” can backfire and leave your home sitting stale on the market.

Use the “99” Trick

Listing your home for $399,000 instead of $400,000 feels more affordable and shows up in more online searches. This small change can make a big difference in views and buyer interest.

Avoid These Pricing Mistakes

Ignoring the competition

Overpricing due to personal attachment

Making emotional pricing decisions

Not adjusting the price if needed

If your home isn’t getting interest in the first 2–3 weeks, it’s time to reassess your price.