Leveraging Arizona’s Tourism to Boost Your Business Visibility

Arizona’s Tourists Are Already Here — Is Your Business Ready for Them?

Arizona welcomes millions of visitors each year — from snowbirds and spring breakers to hiking enthusiasts and luxury resort seekers. But here's the real question: Is your local business benefiting from all that foot traffic?

If not, you’re missing a golden opportunity. Let’s explore how you can tap into Arizona’s tourism boom and grow your business with smart, simple strategies.

Know What Tourists Are Looking For

Before you market to tourists, understand what draws them to Arizona. Visitors love:

Outdoor experiences (think Sedona trails, Grand Canyon hikes, or desert jeep tours)

Local culture (like Native American history, Old West towns, and art festivals)

Unique shopping and dining (especially handcrafted goods and southwestern flavors)

Are you showcasing how your business fits into that experience?

Make Your Business Tourist-Friendly

Here are a few quick wins:

Display signs with tourist-focused info (like “Local Made” or “Perfect for Souvenirs”)

Offer local guides or maps to nearby attractions

Provide seasonal promos tied to holidays or events (spring training, winter escapes, etc.)

Have staff mention tourist specials or events nearby

Remember: tourists are often looking for convenience and authenticity. Make it easy for them to choose you!

Get Listed Where Tourists Are Looking

Most tourists search online before they even arrive. Be visible on platforms like:

Google Business Profile (update hours, photos, and tourist-friendly keywords)

TripAdvisor and Yelp (ask happy customers for reviews!)

Event and travel blogs that list things to do in Arizona

And don’t forget: a mobile-friendly website is a must — tourists often search from their phones.

Partner With Local Attractions and Hotels

Forming relationships with hotels, tour guides, and visitor centers can lead to powerful word-of-mouth referrals.

Try this:

Drop off business cards or flyers at hotel front desks

Offer discounts or bundles when customers show a ticket stub or room key

Partner with tour companies for mutual shoutouts or package deals

When local businesses work together, everyone wins.

Promote on Social Media With Local Flavor

Tourists LOVE to share their Arizona adventures. Use that to your advantage!

Create an Instagrammable spot inside or outside your business

Use hashtags like #VisitArizona #ScottsdaleLife #PhoenixEats

Encourage check-ins and tags — maybe even offer a discount when they do

Need a nudge? Run a monthly giveaway for tagged photos — it’s low cost and super engaging.

Leverage Arizona Events

Arizona is home to iconic events like the Waste Management Phoenix Open, Tucson Gem Show, and Spring Training — and tourists are everywhere during these times.

Use those peak seasons to:

Offer themed items or limited-time menus

Extend your business hours

Hand out flyers at events or get listed on event websites

Even small changes during big events can lead to major results.

Turn Tourists Into Repeat Customers

The visit may be short — but the relationship doesn’t have to be!

Capture emails with a “Vacation Discount” offer

Let them sign up for digital postcards or future deals

Mention your online shop or services they can access from home