Planning to Sell Products in the East Valley? Here’s What You Need to Know

So you're ready to turn your product idea into a thriving business in the East Valley?

That's exciting—and totally possible with the right game plan. The East Valley (think Chandler, Gilbert, Mesa, Tempe, and nearby areas) offers a supportive environment for entrepreneurs ready to bring new products to market.

Let’s break down the steps you need to take to get your product-based business off the ground in this growing and business-friendly part of Arizona.

Start With a Solid Product Idea

The first step is obvious—but crucial. Is your product solving a problem, fulfilling a need, or adding value? Whether it’s handmade crafts, skincare, tech gadgets, or apparel, make sure it stands out.

Ask yourself:

Who is my target customer?

What makes my product unique?

How will I price and package it?

If possible, create a prototype and gather honest feedback from potential customers before going full speed ahead.

Handle Legal Requirements and Licensing

In the East Valley, cities like Gilbert and Chandler have specific rules for home-based and retail businesses. Check with your city’s economic development office or small business resources for:

Business license requirements

Sales tax registration (TPT license in Arizona)

Permits for health, food, or handmade goods (if applicable)

Bonus tip: Start with the Arizona Commerce Authority's small business checklist—it’s a lifesaver.

Create a Brand That Connects

A successful product needs more than quality—it needs a clear identity. Your brand should include:

A catchy business name

A memorable logo

A consistent color palette and packaging

A website or social media presence that tells your story

The East Valley is full of brand-savvy shoppers, so make sure yours feels professional and authentic.

Choose the Right Sales Channels

You don’t need a storefront to launch. Start small, test the waters, and scale up.

Where to sell your products:

Local farmers’ markets and craft fairs

Pop-ups at local events or boutiques

Online through Etsy, Shopify, or Instagram

Wholesale to local retailers

Many East Valley businesses have found success by combining online selling with community-based events.

Network and Learn from Other Entrepreneurs

The East Valley is full of support networks for small businesses. From local chambers of commerce to women-in-business groups, there are plenty of places to connect, learn, and grow.

Look into:

Local coworking spaces and business incubators

Events hosted by Local First Arizona

Workshops at libraries or community colleges

You’ll meet others who’ve been in your shoes and want to help.

Stay Consistent and Keep Improving

Launching is only the beginning. Keep engaging with customers, improving your product, and adapting based on feedback. Celebrate small wins and stay patient—real growth takes time.

Your Product Could Be the Next Big Thing in the East Valley

The East Valley is buzzing with opportunity for creative, determined entrepreneurs like you. With the right plan and a lot of heart, your product-based business can thrive in this vibrant local economy.