What Gilbert’s Booming Retail and Tourism Scene Means for Local Shops

Gilbert, Arizona has seen rapid transformation over the past decade. Once a quiet farming town, it's now a thriving suburban hub known for its charming downtown, trendy eateries, and growing tourist appeal. But with this growth in tourism and retail, what’s happening to the small businesses that give Gilbert its unique flavor? Let’s take a closer look.

Tourism Brings More Eyes—and Dollars—to Gilbert

Tourism is on the rise in Gilbert, thanks to its walkable downtown, events like the Gilbert Farmers Market, and proximity to outdoor attractions like the Riparian Preserve. Visitors are flocking to this once-hidden gem to explore its food, culture, and community charm.

For small businesses, that means one big thing: increased foot traffic. Local coffee shops, boutique stores, and restaurants often report a noticeable bump in sales during seasonal events and peak travel times. Whether it’s tourists grabbing a souvenir or a bite to eat, more people in town often equals more sales.

Retail Growth Creates Both Opportunity and Competition

In addition to tourism, Gilbert is experiencing a retail boom. New shopping centers and mixed-use developments are popping up across town. These offer modern retail spaces that attract national brands and chain stores.

This has a dual effect on small businesses. On one hand, retail development drives more people into the area, which can spill over into nearby local shops. On the other, it means tougher competition—especially for businesses offering similar products or services at higher price points due to their smaller scale.

The pressure to compete on price, convenience, and visibility is real. But those who differentiate with exceptional service, local flair, or handcrafted goods are still finding loyal customers.

Downtown Gilbert Remains a Small Business Stronghold

Amid the broader retail growth, Downtown Gilbert continues to be a hub for independent businesses. The area is thoughtfully planned to support walkability, community events, and local culture, which naturally benefits small entrepreneurs.

Regular events like Art Walks, live music nights, and food festivals draw in both locals and tourists. These events provide priceless exposure for small vendors, helping them build awareness and increase revenue without hefty marketing budgets.

Challenges Small Businesses Still Face

Despite the upsides, small businesses in Gilbert aren’t without challenges. Some of the common concerns include:

Rising rent and property costs in high-traffic areas

Increased competition from larger retailers

Changing consumer habits, including online shopping

Labor shortages, particularly for part-time and seasonal roles

To thrive, many are adapting—offering online sales, hosting in-store events, and leaning into their unique identity as local-first businesses.

Support From the Community Makes a Difference

Gilbert’s residents have played a huge role in helping local businesses stay strong. Movements like Shop Gilbert and initiatives during Small Business Saturday have helped keep dollars in the community.

Additionally, the town itself has supported growth through business-friendly policies and partnerships with local organizations that promote entrepreneurship.