Why Arizona’s Shop Small Movement Is Creating Big Change

A Simple Purchase Can Have a Powerful Impact

When you walk into a neighborhood coffee shop, buy a handmade candle at a local market, or choose a boutique over a big box store — you’re doing more than just shopping. You’re fueling the Shop Small movement, and in Arizona, that movement is making a big difference.

From Phoenix to Flagstaff and Mesa to Tucson, Arizonans are embracing the idea that shopping local isn’t just a trend — it’s a way to build stronger, more connected communities.

Let’s take a closer look at why this movement matters and how you can be part of it.

What Is the Shop Small Movement?

The Shop Small movement encourages consumers to support small, locally-owned businesses — especially during peak shopping seasons like holidays and weekends. It's about shifting our spending power to the people who live, create, and invest in our own communities.

In Arizona, it’s not just a campaign — it’s a mindset. One that’s helping local economies thrive, entrepreneurs grow, and neighborhoods come alive.

Why It Matters in Arizona

It keeps money in our state

For every $100 spent at a local business, around $68 stays in the local economy — compared to only $43 when spent at a national chain.

It supports Arizona families and dreamers

When you shop small, you’re supporting someone’s passion — not a corporation’s profit margin.

It creates local jobs

Arizona’s small businesses employ thousands of residents across retail, food, service, and creative industries.

It builds a unique community culture

Local businesses make cities like Gilbert, Mesa, and Chandler feel personal — with distinctive shops, local flavor, and one-of-a-kind finds.

How Arizona Is Embracing the Shop Small Movement

• Community Markets and Pop-Ups

Cities like Gilbert, Tempe, and Chandler host regular handmade markets and vendor fairs that spotlight local makers and artists.

• Shop Small Saturdays & Events

Downtowns across the state celebrate Shop Small Saturday with live music, sidewalk sales, and shopping incentives.

• Local Business Directories

Groups like Local First Arizona help connect shoppers with verified Arizona-owned businesses in every category — from cafes to contractors.

• Small Business Features

Many city newsletters, blogs, and Instagram pages now highlight local small biz spotlights to encourage year-round support.

What You Can Do to Support Arizona’s Shop Small Movement

Buy gifts locally – From birthdays to holidays, choose a handmade item or gift card from a nearby shop

Follow and share local businesses – Shoutouts on social media help them reach new customers

Leave positive reviews – Word-of-mouth is powerful for small businesses

Attend local events – Farmers markets, vendor fairs, craft shows — they’re all opportunities to shop small

Try a local spot before going big-brand – Even small switches (like getting coffee from a local roaster) make a difference